Recommended Readings For You

1) I Wish I Had Known That - Digital Web Analytics - Avinash Kaushik

2) Statistical Concepts and Analytics Explained

3) Web Analytics: Frequently Asked Questions And Direct Answers

4) Predictably Irrational - The_Hidden_Forces_That_Shape_Our_Decisions - by Dan Ariely

5) Data Science Cheat Sheet - By Vincent Granville