Thursday, February 25, 2016

Track Social Media Marketing - BE SMART

Suppose you have pages on Facebook, Twitter and LinkedIn as given below:


You are doing social media marketing through above sources for following website:

If you already have implemented any web analytics tool for given web site correctly then you are able to see that you are getting traffic from the following referrals such as Facebook, Twitter and LinkedIn and report will look like this:

Page Views
Bounce Rate

Here we are able to know only the source as referrals but are we sure that all the traffic has come from your community on Facebook (for example)? No.

When we drill down to the report for it will depict following:

It means that the visitor came from Facebook has entered on the page .

The reason behind it is you have given a link of page somewhere on FB and visitor clicked on it and comes to your website. Also you are not sure that these are your efforts or not. Web Analytics tool will not tell you that this visitor is from your FB community. We need to use our own way to find it out. Tool will track the urls that what we set for visitors.

If you would like to know that how many visitors are coming exactly from those sources you activated on different social sites, you add url parameters to your website url before giving any link on any of the social site.

For example if I add ‘smm=mysoftware’ to my link url such as then whenever visitor clicks that url or its tiny url link it is been tracked in web analytics tool and you will get to know that these are your efforts only. When you will drill down the referral report it will differentiate your efforts and it will show in the report as below:

Try it out and let me know your thoughts. I tried it successfully for my web site.


  1. Hello,
    These are four competencies which each social media marketing companies should inculcate into their marketing strategies in order to keep their exposure and tenacity in competition.

    Social Media Marketing company

    1. Thanks SMMC. It will take some to get awareness of its importance.

  2. Organized content is the best way to display or post an article, thank you for making it easy to digest your post.

    Search Engine Optimization

    1. Thanks for your comments. I will be coming with new articles this year very soon - easily to digest for freshers also.

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    1. I am extremely sorry for delay in response. Thank you so much for your compliment. Please let me know what else would you like to know through my blog.

  4. Very good post. I'm dealing with a few of these issues as well..

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