There are almost more than 80% website
owners (as per my assumption) are really bothering about the Bounce Rate of the
website, and why not? They should. Bounce rate represents the percentage of
visitors who enter the website and leave the site rather than continue viewing
other pages within the same site.
Here are the few things we need to be
considered before jumping into the conclusion.
A) What is the definition of bounce
rate used in my web analytics tool
Bounce Rate Definition:
It is usually measured in two ways:
1) The percentage of
website visits who see just one page on your site.
2) The percentage of
website visits who stay on the site for a small amount of time (usually five
seconds or less).
All of the websites are mostly using
free tool such as Google Analytics (GA). GA is using bounce rate as the percentage of
website visits who see just one page on your site.
B) What bounce rate need to measure
for your website
You need to ask few questions to yourself
Q 1. Do you want the visitor who must see more than one
page?
This makes sense for sites
where visitor need to follow well-defined conversion steps requiring multiple
page views. There we recommend using just one page on your site bounce rate
definition.
Q2. Do you mind if the visitor
is seeing one page on your site but spending more than 5 seconds.
It is value for sites where
visitors are likely to find what they are looking for on the entry page itself
so they will spend more than 5 seconds on your website. Despite of that if you
are using only one page visit as a definition of the bounce rate doesn’t make
sense here.
Looking forward for your thoughts/questions. Enjoy new learning.
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